Tag: tiktok

TikTok on the Gender Gap

Nov 14, 2023

By MIKE MAGEE

The juxta-positioning of Tuesday’s New York Times headlines was disturbing. The first “Why Does This Bride Look So Mad?”, was followed by “An ‘Unsettling’ Drop in Life Expectancy in Men.”

The “reluctant bride” referred to in the first article is (by now) an estimated 175 years old intended bride was 18 in the painting. The painting itself was the work of artist, Auguste Toulmouche, in 1866. The original title was “The Hesitant Fiancee ”. Its current fame has a much shorter timeline – 2 weeks to be exact. That’s when it began to appear on TikTok, hosted as a statement of disgust an outrage by mostly young females in opposition to “sexist scolding.”

The painting displays a soon-to-be bride, attended by three friends, all well appointed in opulent dress, with obvious emotional distress. The bride’s face is frozen somewhere between disgust and outrage. Two supplicants are attempting to calm her, with limited success, by hand-holding and kisses on the forehead. The third is distracted, examine her own image in a mirror.

Temple University Art Professor, Theresa Dolan, offered this description to The New York Times Style and Pop Culture reporter Callie Holtermann: “You don’t often get this in 19th-century painting — this kind of independent streak. She’s actually showing the emotion of not wanting to get married to the person that her obviously wealthy family has picked out. What Toulmouche does so successfully is get into the psyche of the woman.”

Since its recent appearance on social media, modern women have been setting the image to music (“a dramatic section of Giuseppe Verdi’s Requiem”) and adding their own captions, including: “Literally me when I’m right,” “You’re overreacting,” “You should smile more,” “Ugh, do I really have to go through with this,” “Don’t be mean,” and “Mean wasn’t even in the room with us but I can go get him and bring him in.”

Turning the page, the second article feels somehow connected to the first, and not in a good way. It’s written by the Times Sex, Gender, and Science reporter Azeen Ghorayshi, and begins with, “The gap in life expectancy between men and women in the United States grew to its widest in nearly 30 years, driven mainly by more men dying of Covid and drug overdoses, according to a new study in the journal JAMA Internal Medicine.”

The facts are clear: Life expectancy of men at birth is now approximately six years less than women.

I Want a Lazy Girl Job Too

Aug 8, 2023

BY KIM BELLARD

I came across a phrase the other day that is so evocative, so delicious, that I had to write about it: “lazy girl job,” or, as you might know it. @#lazygirljob.

Now, before anyone gets too offended, it’s not about labeling girls as lazy; it’s not really even about lazy or even only girls. It’s about wanting jobs with the proverbial work-life balance: jobs that pay decently, don’t require crazy hours, and give employees flexibility to manage the other parts of their lives. Author Eliza Van Cort told Bryan Robinson, writing in Forbes: “The phrasing ‘lazy girl job’ is less than ideal—prioritizing your mental health and work-life integration is NOT lazy.”

The concept is attributed to Gabrielle Judge, who coined it on TikTok back in May (which is why I didn’t hear about it until recently). According to her, it means not living paycheck to paycheck or having to work in unsafe conditions. She believes job flexibility doesn’t mean coming in at 10 am instead of 9 am because you have a dentist appointment; it means you have more control over your hours and when you get your work done. If Sheryl Sandberg was all about “leaning in,” Ms. Judge is about leaning out.

Ms. Judge explained to NBC News:

Decentering your 9-to-5 from your identity is so important because if you don’t, then you’re kind of putting your eggs all in one basket that you can’t necessarily control. So it’s like, how can we stay neutral to what’s going on in our jobs, still show up and do them, but maybe it’s not 100% of who we are 24/7?

“I’m only accepting the soft life, period,” she says.

Goliath, Meet David

Sep 20, 2022

BY KIM BELLARD

I’m a sucker for underdog stories. I love unconventional wisdom overthrowing conventional wisdom. I’m deeply suspicious of Big Tech, Big Oil, and big health. I know unfettered competition is not always to my benefit but get nervous when I don’t really have many options.

So when I read that Google is starting to worry about a threat to its search dominance and that TikTok and other social media giants are scared of a rival start-up, well, count me in. I just wish it was health care goliaths that were worried.

Rooting For Schumpter’s Gale

Dec 28, 2021

By KIM BELLARD

Not familiar with Schumpeter’s gale? You may be more familiar with the term “creative destruction.” Schumpeter’s “gale of creative destruction” is the inevitable “process of industrial mutation that continuously revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.”

We need a Schumpeter’s gale in healthcare.

Not Your Father’s Job Market

Sep 21, 2021

By KIM BELLARD

If you, like me, continue to think that TikTok is mostly about dumb stunts (case in point: vandalizing school property in the devious licks challenge; case in point: risking lives and limbs in the milk crate challenge), or, more charitably, as an unexpected platform for social activism (case in point: spamming the Texas abortion reporting site), you probably also missed that TikTok thinks it could take on LinkedIn.

Welcome to #TikTokresumes. Welcome to the Gen Z workplace. If healthcare is having a hard time adapting to Gen Z patients – and it is — then dealing with Gen Z workers is even harder.

TikTok actually announced the program in early July, but, as a baby boomer, I did not get the memo. It was a pilot program, only active from July 7 to July 31, and only for a select number of employers, which included Chipotle and Target. The announcement stated:

TikTok believes there’s an opportunity to bring more value to people’s experience with TikTok by enhancing the utility of the platform as a channel for recruitment. Short, creative videos, combined with TikTok’s easy-to-use, built-in creation tools have organically created new ways to discover talented candidates and career opportunities.

Interested job-seekers were “encouraged to creatively and authentically showcase their skillsets and experiences.” Nick Tran, TikTok’s Global Head of Marketing, noted: “#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”

Marissa Andrada, chief diversity, inclusion and people officer at Chipotle, told SHRM: “Given the current hiring climate and our strong growth trajectory, it’s essential to find new platforms to directly engage in meaningful career conversations with Gen Z. TikTok has been ingrained into Chipotle’s DNA for some time, and now we’re evolving our presence to help bring in top talent to our restaurants.”

TikTok Teen’s Time

Jun 23, 2020• 2

By KIM BELLARD

I knew about TikTok, but not “TikTok Teens.” I was vaguely aware of K-Pop, but I didn’t know its fans had common interests beyond, you know, K-Pop. I’d been tracking Gen X and Millennials but hadn’t really focused on Gen Z. It turns out that these overlapping groups are quite socially aware and are starting to make their influence felt.

I can’t wait for them to pay more attention to health care.

This is the generation that has grown up during/in the wake of 9/11, the War on Terror, the War on Drugs, the 2008 recession, the coronavirus pandemic, and the current recession — not to mention smartphones, social media, online shopping, and streaming. Greta Thunberg is Gen Z, as is Billie Eilish, each of whom is leading their own social movements. This generation has a lot to protest about, and a lot of ways to do it.

They were in the news this past weekend due to, of all things, President Trump’s Tulsa rally. His campaign had boasted about having a million people sign up for the rally, only to find that the arena was less than a third filled. An outdoor rally for the expected overflow crowd was cancelled.

It didn’t take long for the TikTok Teens/K-Pop fans to boast on social media about their covert — to us older folks — campaign to register for the rally as a way to gum up the campaign efforts. Steve Schmidt, an anti-Trump Republican strategist, tweeted: “The teens of America have struck a savage blow against @realDonaldTrump.”