Over the past couple of weeks, the eHealth world learned that RevolutionHealth engaged Morgan Stanley, the investment bank, to help assess the company’s ‘alternatives.’ The early talk was to raise capital, but the tenor seems to have switched to sales or merging. One talked-about suitor for Steve Case’s start-up is Everyday Health.
This news comes on the heels of a new comScore report that reports 21% growth in the "health information" site category, from 57 million visitors in July 2007 to 69 million in July 2008.
The No. 1 in health search portals continues to be WebMD, which grew by 3 percent year on year. WebMD was also top in display ads versus other health sites. WebMD had 290 million display ad views in July 2008.