By Val Jones MD
I had the chance to speak with John Rother, Executive Vice President of Policy and Strategy for the AARP
about the intersection of online health, information technology (IT),
and the baby boomer generation. Find out what America’s most powerful
boomer organization thinks about the future of healthcare in this
country. > Listen to the podcast
Dr. Val: Recent studies suggest that Americans age 50 and
older are more Internet savvy than ever before. How are AARP members
using the Internet to manage their health?
Rother: People over the age of 50 are the
fastest growing set of online users, and healthcare is the major reason
why they’re going online. They’re looking for health related news, help
with diagnosis, and finding appropriate healthcare providers.
Dr. Val: What role can online community play in encouraging
people to engage in healthy lifestyles that may prevent chronic
disease?
Rother: Our experience is that online
communities can be extremely helpful in several ways. First, it
provides emotional support for people who have a shared experience,
whether it’s as a caregiver, or being recently diagnosed with a disease
or condition. Second, people seem to feel more comfortable asking
questions of others with their condition than they do their own
physicians. And third, online communities can reinforce needed behavior
change. Whether it’s weight loss, exercise, or quitting smoking –
online communities can be just as effective in encouraging behavior
change as a face-to-face community.
Dr. Val: Tell me a little bit about the communities on the AARP website.
Rother: Currently our communities are organized
around medical topics, but in the future I think the communities will
become more geographical. An online community designed to serve the
needs of people in a given location can facilitate information sharing
about how to navigate a particular hospital system, for example,
instead of just general information about coping with a disease or
condition.